Objectives: Combining Prevention and Strategic Data
- Collect Key Data: Utilize the results of Fline tests and surveys to enhance studies on road safety and alcohol consumption in Brussels.
- Strengthen Presence in Trendy Locations: Integrate Fline devices into the most frequented bars, restaurants, and clubs in Brussels, thereby increasing the visibility of awareness campaigns.
- Effectively Raise Awareness On-Site: Offer an engaging and educational experience in environments conducive to prevention.
Solutions: Tailor-Made Devices for the Public Sector
Fixed Network: Awareness at the Heart of Brussels
15 FlineBoxes, deployed in strategic locations such as emblematic bars, restaurants, and clubs, enabled:
- Raising citizen awareness about the risks associated with drinking and driving.
- Disseminating clear and engaging messages to an active urban audience.
- Collecting anonymized data to feed in-depth studies on the behaviors of Brussels residents.
Festivals: A Presence at Major Events
With 1 FlineBooth installed at events like the Hangar Festival, Brussels Mobility reinforced its visibility while raising awareness about responsible consumption among a festive audience.
Results: Concrete Data for Targeted Actions
Fixed Network:
- +37K tests conducted (December 2023 – December 2024) on the Bruxelles Mobilité network.
- Surveys utilized to obtain information on consumer behaviors.
Festivals:
- +1.6K tests performed at the Hangar Festival 2024, directly reaching a festive audience.
Why did Brussels Mobility choose Fline?
As a strategic partner, Fline enabled Brussels Mobility to:
- Empower the Population: Interactive devices effectively raise awareness in high-traffic locations.
- Strengthen its Presence in Key Locations: Increased visibility in the most influential bars and festivals in Brussels.
- Collect Actionable Data: Anonymized results and survey responses provide valuable insights for large-scale studies.
- Innovate in the Public Sector: Combine prevention and modernity to reach a young and active audience.
