Objectives: Combining innovation and responsibility in a festive setting
- Enhance spectator safety: Provide an intuitive solution to test blood alcohol levels before leaving the venue.
- Raise awareness non-intrusively: Integrate the FlineBoxes into the visitor experience to encourage them to make responsible decisions.
- Offer increased visibility for prevention messages: Use the interactivity and screens of the FlineBoxes to reinforce awareness campaigns.
Solutions: Strategically positioned FlineBoxes
Practical and venue-adapted installation:
The FlineBoxes were placed in the main corridors of the ING Arena, in visible and accessible locations, allowing spectators to use them easily.
Engaging technology:
Thanks to their interactive screens and attractive design, the FlineBoxes capture the attention of visitors while delivering clear and effective prevention messages.
Autonomous and intuitive use:
The devices allow spectators to test their blood alcohol levels quickly and discreetly, promoting a positive and preventive experience.pidement et discrètement, favorisant une expérience positive et préventive.
Results: Successful adoption for measurable impact
- +5K tests conducted on the FlineBoxes during the first year, highlighting the interest and involvement of visitors in this prevention approach.
- A smooth integration into the venue’s environment, reinforcing its image as a place committed to the safety of its spectators.
Why did ING Arena choose Fline?
By opting for the FlineBoxes, the ING Arena was able to address several key challenges:
- A modern and effective solution: The FlineBoxes combine design and functionality, fitting perfectly into a high-traffic venue.
- Proactive prevention: By offering a tool accessible to everyone, the ING Arena reinforces its role as a facilitator of responsible behavior.
- Direct impact on visitors: The FlineBoxes raise awareness in an interactive and non-moralizing way, while improving the overall spectator experience.
