Objectives: Raise awareness and strengthen prevention in a festive place
- Make customers aware of their alcohol consumption: Allow visitors to test their blood alcohol level before leaving the bar.
- Reinforce a proactive approach: Integrate the FlineBox as a complement to the repatriation services offered by the establishment.
- Attract and engage regulars: Make the FlineBox an interactive and fun tool, used almost instinctively by regular customers.
Solutions: A FlineBox at the heart of the customer experience
Strategic positioning in the bar:
The FlineBox was installed in a visible and accessible space, perfectly integrated into the warm setting of Quai des Bananes thanks to its compact design and attractive screen.
Intuitive and connected technology:
The dynamic visuals displayed on the screen capture customers’ attention, encouraging them to use the FlineBox spontaneously.
A key tool for proactive prevention:
The FlineBox complements the bar’s existing safety initiatives by making customers aware of the importance of knowing their level of intoxication and offering them alternatives, such as repatriation services.
Results: Natural adoption by customers
- +5.8K tests conducted during the first year, highlighting visitors’ interest in this innovative device.
- Strong enthusiasm from regular customers, who adopt the FlineBox as a reflex before leaving the bar.
- Positive feedback on the aesthetic and functional integration of the FlineBox into the establishment.
Why did Quai des Bananes choose Fline?
Quai des Bananes found in the FlineBox a solution perfectly adapted to its commitment to prevention and safety:
- An attractive and engaging technology: The dynamic visuals and intuitive interface attract customers and encourage them to test their blood alcohol level.
- A complementary tool: The FlineBox is part of a proactive approach that includes repatriation solutions when needed.
- Simplified logistical management: The monitoring of restocking and updates is managed smoothly, ensuring continuous availability of the device.