Objectives: Raise awareness and adapt through data
- Reach a wide audience at major events: Use the FlineBoxes to capture the attention of participants at major cultural events such as Electric Picnic and the National Ploughing Championships, two strategic events for road safety.
- Understand behaviors through surveys: Collect key information via the Fline dashboard to adjust road safety campaigns and respond to the cultural specificities of the Irish public.
- Evolve towards sustainable integration: Transform the pilot project into a sustainable solution, integrated into the RSA’s annual initiatives for road safety and responsible consumption.
Solutions: Combining innovation and road safety
A versatile deployment
The RSA’s 12 FlineBoxes are distributed between:
- Fixed locations: Mainly hotels, offering continuous road safety and daily awareness.
- Major events: Festivals like Electric Picnic and national conferences on road safety, allowing a large audience to be reached in a short time.
Fline Dashboard: Real-time analysis
Thanks to the Fline dashboard, the RSA benefits from a complete view of:
- The total number of tests carried out, essential for their road safety campaigns.
- Responses to anonymous surveys to better understand user behaviors.
- Demographic data, essential for adapting their campaigns to the reality of responsible consumption.
Results: A promising start turned into lasting success
In 6 months:
- +22K tests carried out on the FlineBoxes deployed by the RSA.
- Two flagship events:
- Electric Picnic: Massive participation and strong awareness among a young and festive audience, at the heart of road safety actions.
- National Ploughing Championships: An approach targeting an intergenerational audience, demonstrating the flexibility and effectiveness of Fline devices for road safety.
Evolution towards a comprehensive annual plan
Based on these results, the RSA decided to integrate the FlineBoxes into an annual program covering fixed locations and strategic events, thus reinforcing their long-term commitment to road safety and responsible consumption.
Why did RSA choose Fline?
As a technology partner, Fline offers RSA:
- Innovative and accessible technology: The FlineBoxes combine interactivity and modernity to capture attention in various environments, promoting road safety.
- Strategic data: Test results and anonymized surveys allow for fine-tuning actions and evaluating their impact on road safety.
- Unique flexibility: Adapted to fixed locations as well as events, the FlineBoxes integrate perfectly into the RSA’s varied road safety campaigns.
- A tool aligned with their values: The FlineBox embodies the RSA’s commitment to sustainable and citizen-oriented technological solutions.
