Rusfri Trafikk

Rusfri Trafikk, a key player in road safety in Norway, is committed to reducing risks related to driving under the influence through innovative and technological solutions. As part of their strategy based on pilot projects, they deployed 12 FlineBoxes in strategic hotels, a choice aligned with the cultural practice where Norwegians often test themselves the morning after. This pilot plan, focused on road safety, could evolve into a national program with government support.

628k

tests réalisés en 1 an

8,1M

de personnes atteintes en Belgique

666K

Intéractions réalisées avec la marque

Objectives: Combining innovation and strategic data collection

  1. Offer a solution adapted to local behaviors: Provide Norwegian citizens with an accessible tool to assess their ability to drive and improve road safety, especially after alcohol consumption.
  2. Strengthen alcohol-related prevention: Use the FlineBoxes as a key lever to effectively raise awareness about the dangers of driving under the influence.
  3. Collect data for sustainable adoption: Utilize test results and survey responses to demonstrate the effectiveness of the FlineBoxes in terms of road safety.

Solutions: An approach focused on fixed locations

Initial deployment: Hotels as strategic points

With a deployment in 10 hotels, the FlineBoxes offer a practical and intuitive solution to reinforce road safety. These devices allow citizens to check their alcohol level before driving, an essential element in the fight against driving under the influence.

Fline Dashboard: Monthly reports for better visibility

Each month, Rusfri Trafikk receives detailed reports via the Fline dashboard, including:

  • The total number of tests carried out to assess the impact of road safety campaigns.
  • Anonymized survey responses, providing insights into user behaviors regarding driving under the influence.
  • Strategic data to justify long-term adoption with government decision-makers.

Results: Promising data for national adoption

In 10 months:

  • +8.1K tests conducted on the FlineBoxes deployed by Rusfri Trafikk.
  • Engaged users, confirming the relevance of this solution in the context of road safety.
  • A project on track to be presented to the government in April 2025 for national deployment.

Why did Rusfri Trafikk choose Fline?

As a prevention partner, Fline offers Rusfri Trafikk:

  • Innovative technology: The FlineBoxes combine modernity and accessibility to improve road safety.
  • Strategic data: Test results and anonymized surveys allow for adjusting awareness campaigns about the dangers of driving under the influence.
  • A solution aligned with safety objectives: By reducing risks related to alcohol, the FlineBoxes contribute to sustainable progress in road safety.
  • A lever to convince the government: Monthly reports strengthen the argument for national deployment.
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