Objectives: Empower, engage, and elevate brand image
- Affirm a Strong CSR Positioning: Align Stellantis’ brands with a crucial societal cause: responsible alcohol consumption.
- Create Synergies Between Prevention and Branding: Deliver engaging and interactive experiences that capture the audience’s attention.
- Provide Tangible Results: Offer measurable data to evaluate and justify the impact of actions to stakeholders, partners, and consumers.
Solutions: Tailored devices for every context
Fixed network: Daily prevention with impact
125 FlineBoxes, strategically integrated into public spaces, raised consumer awareness about alcohol consumption while broadcasting advertising messages aligned with Stellantis’ CSR values. These devices also enhanced the visibility of Stellantis brands through personalized content.
Festivals: Strategic and engaging presence
13 FlineBooths deployed during the summer 2024 festivals in Wallonia and Flanders reached audiences in key festive environments. The devices encouraged responsible behavior among festival-goers while associating Stellantis brands with a visible, positive, and engaging initiative.
Results: Data-driven campaign insights
Fixed network: Daily prevention impact
- +515K tests performed (Dec 2023 – Dec 2024).
- +4.8 million people reached through interactive devices.
- +478K interactions recorded in 5 months (April – August 2024), demonstrating a strong resonance with target audiences.
Festivals: Immediate and tangible impact
- +108K tests conducted during the 2024 summer events.
- +3.3M festival-goers educated on alcohol-related risks.
- +183K direct interactions, boosting Stellantis’ brand visibility and image.
Why did Stellantis choose Fline as a partner?
With Fline, Stellantis demonstrated that prevention and branding could harmoniously coexist to:
- Empower Audiences: Our interactive devices provide a fun experience while effectively raising awareness.
- Enhance Brand Value: Link your actions to a strong societal cause to strengthen your image among consumers and partners.
- Measure Impact: Leverage reliable, anonymized data to evaluate and validate your initiatives to stakeholders.
- Reinforce Corporate Affairs: Showcase that your company takes concrete action on major societal issues with innovative and visible solutions.
